Bad practice: Real | Virtual exhibitions
October 2000

 

 

Realworld exhibitions

 

Virtual exhibitions

 

Navigation

 

  • Does not provide an overview of exhibition space
  • No map guide or visual clues available to find route and exits
  • ...or these visual clues are not distinct from the rest of the exhibition
  • No choice to short cut fixed route gallery
  • Easy to get lost in exhibition space

     

  • Descending pages leave you in a dead-end with no way to link laterally
  • ...this is worse when the 'back' button is not available [flash]
  • Lack of navigation control within each page
  • Links not obvious or hard to find
  • Multiple 'clicks' required to reach destination

     

  • Design

     

  • Tries to provide too much information
  • Confusing or cluttered layout so that the content cannot be seen
  • ...or not too much blank space instead of content
  • Unattractive and inappropriate design style
  • Exhibit information is not easy to see or find
  • Incomprehensible
  • The exhibition looks stunning but requires a guide to use

     

  • Too much information on the page
  • Confusing layout
  • Non-linking text has been underlined
  • Unattractive and inappropriate design style
  • Cannot see links as they are off screen or look the same as standard text
  • Incomprehensible
  • The site looks stunning but requires a manual to use

     

  • Style

     

  • You do not know if you are still in the same exhibition
  • The effort you have made to understand the exhibits is wasted

     

  • You do not know if you are still at the same site
  • The effort you have made to understand the first page is wasted

     

  • Media

     

  • Limited variety of media used to present content
  • ... media used is passive only
  • Longer presentations not signed as such and no seating provided

     

  • Latest file formats when text would have done the same job
  • State of the art site but has not been designed for home use
  • Slow to download

     

  • Function

     

  • Build quality sufficient poor
  • Not enough circulation space
  • Exhibits and text hard to see for all [or most] groups of society
  • Presents health and safety problems
  • Links lead to a 404 page, or are out of date
  • Pictures not optimised for web use
  • Technically ambitious site fails to function

     

  • Information

     

  • Presents less information than is available elsewhere
  • Does not answer questions you arrived with
  • ...and does not provide further reference elsewhere
  • Does not make the visit worthwhile

     

  • Presents less information than is available elsewhere
  • Does not answer questions you arrived with
  • ...and does not provide further reference elsewhere
  • Does not give geographical location [if it is providing service a in the real world]
  • Does not make the visit worthwhile

     

  • Interaction

     

  • Does not provide feedback for actions taken

     

  • Few links
  • No eMail contact link
  • Does not provide feedback for actions taken

     

  •  

     

     


    Simon Caslaw
    Exhibition design, real and virtual 2000/1